so i finally had a chance to chat with one of sofia's sponsors the other day. the sponsor was partly surprised by the rude behavior of peru's queen, but also insisted that other surfers in the water should have called her out on her rude behavior. perhaps, but i really think that it boils down to the fact that sofia is a spoiled brat (a pituca) who is obnoxious. somebody else i was at the table with that day, a peruvian, said he would have grabbed sofia's board and broken it. that sounds fine to me. i made the point that when Nike signs big sponsorship deals with athletes the contracts normally have umpteen clauses in them demanding that the athlete set an example for the sport, be polite, decent, well-behaved on and off the court (or in and out of the water), and that any thing the athlete does to the contrary could be grounds to terminate the sponsorship deal. i wonder if the folks at Roxy would be more alarmed, seeing that their product is more closely related to surfing than the other companies that sponsor sofia. witness the current noise about tiger woods potentially losing sponsorship deals just because he crashed his car into a fire hydrant because his angry wife was chasing him with a golf club...
by the way, if you want to see a role model for the sport, somebody who was born with little cash and had to claw her way up, check out this website for brazilian silvana lima. i especially recommend the wild card video. she rips.
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